Case Study

Overview

Project Roseland, a data-driven organization focused on audience engagement, sought a way to streamline and scale their targeted text messaging campaigns. To achieve this, they integrated the RumbleUp Texting API directly into their proprietary Roseland database. The result: a seamless workflow for campaign creation, execution, and performance analysis powered by real-time data syncing and engagement tracking.

Challenge

Before the integration, Project Roseland managed outreach and campaign creation through separate platforms, leading to inefficiencies in:

Segmenting audiences and personalizing messages
Manually managing campaign logistics
Tracking engagement in a unified system
Analyzing results across multiple tools

They needed an API solution that could:

Embed directly into their internal systems
Enable flexible campaign configuration and delivery
Sync performance metrics back into their data ecosystem

Solution: RumbleUp API Integration with Roseland

Project Roseland implemented the RumbleUp Texting API to power SMS and MMS messaging directly from Roseland, their internal database platform designed for importing, segmenting, and managing customer data.

How It Works

Campaign Creation: Users within Roseland can now name and schedule SMS/MMS campaigns, craft messages, and attach articles.
Group Targeting: Campaigns are tied to user-defined segments generated from Roseland’s advanced query and filtering capabilities.
API Execution: The RumbleUp Texting API is used to send campaign data for delivery and then returns performance metrics post-execution.
Engagement Data Sync: Metrics such as clicks, scroll depth, and time-on-page are tracked via unique URLs and synced back to Roseland profiles for deeper analysis.

Results & Benefits

Improved Campaign Efficiency

The API enabled users to launch personalized campaigns in minutes, without needing to switch tools or re-upload segmented lists.

Enhanced Engagement Insights

Each text contained a unique URL, allowing Project Roseland to monitor:

Unique link clicks
Time spent on page
Scroll depth
A custom "Quality Engagement" metric (50% scroll depth + 10+ seconds)

This provided a clear view into not just who clicked, but how deeply they engaged.

Bi-Directional Data Flow

Performance metrics are now looped back into Roseland, closing the feedback loop and allowing campaign results to refine future targeting.

Optimized Targeting

With all customer data stored in Roseland and possibly augmented by a CRM, campaigns could be crafted using behavioral, demographic, or historical engagement filters.

Why RumbleUp?

Our API stood out because it:

Was flexible enough to integrate deeply into a custom system
Supported both SMS and MMS with rich content options
Returned valuable engagement data for campaign optimization
Made the end-to-end experience frictionless for internal users

Conclusion

By integrating the RumbleUp Texting API into Roseland, Project Roseland transformed its messaging operations into a seamless, data-driven engine for targeted engagement. The result? Smarter campaigns, deeper insights, and more meaningful connections with audiences.